http://www.artofthetitle.com/title/21-jump-street/
Creative Director: Brian Mah
Client: Sony Pictures
Production Company: Imaginary Forces
Designers: Brian Mah, Greg Herman, Juan Monasterio, Joan Lau, Kris Fortin, Wes Yang
Animators: Juan Monasterio, John Kim, Clint Chang
Editor: Joe Denk
Sound Design: Keith Roberts
Additional Cinematography: Brian Mah
Producer: Kathy Kelehan
The plot is mainly about, a pair of underachieving cops are sent back to a local high school to blend in and bring down a synthetic drug ring. In the opening secne the used again lots of props in this case i.g. American Flag, Rounds, loads of explosive things, axes and cars. The most of the opening scene is actually all about toys of adults men. There is as well cocaine, cash and woman in the trailer.
All these things attracting a male target audience. The style of the start of the film is about a shot or slow-motion of really short scene ( each about 1-3 seconds). So one thought we had initially was to do the Jump Street show end titles idea and to work in little clips.
The don't tried to create jokes in the Trailer, with new scene's, they just put short clip, which seemed to be funny from the whole film into the opening scene. This procures the audience a random overview of the film with many different shots.
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